000			01280nam a22002417a 4500
003			OSt
005			20211004145935.0
008			200312b xxu||||| |||| 00| 0 eng d
020			_a9781292000411
020			_a1292000414
040			_cLC
050			_aHF5415.1265.S77
100			_aStrauss, Judy.
245			_aE-marketing. / _cJudy Strauss and Raymond Frost.
250			_a7th ed.
260			_aUpper Saddle River : _bPearson Education Inc., _c2014.
300			_a496 p. : _bill. ;
500			_aIncludes index.
505			_aContents: Part 1: E-marketing in context: Past, present and future -- Strategic e-marketing and performance metrics -- The e-marketing plan -- Part 2: E-marketing environment: Global e-markets -- Ethical and legal issues -- Part 3: E-marketing strategy: E-marketing research -- Connected consumer online -- Segmentation, targeting, differentiation and positioning strategies -- Part 4: E-marketing management: Product: the online offer -- Price: the online value -- The internet for distribution -- E-marketing communication: owned media -- E-marketing communication: paid media -- E-marketing communication: earned media -- Customer relationship management.
653			_aInternet marketing
700			_aFrost, Raymond.
942			_2lcc _cBK
999			_c7800 _d15300