000			02063cam a2200337 a 4500
001			14593863
003			OSt
005			20211008120905.0
008			061013s2007 mau b 001 0 eng
010			_a 2006033833
020			_a9780395906255
020			_a0395906253
035			_a(OCoLC)ocm73742461
035			_a(OCoLC)73742461
040			_aDLC _cDLC _dBAKER _dBTCTA _dGK8 _dC#P _dYDXCP _dDLC
050	0	0	_aHF5415.L47
082	0	0	_a658.8 _222
100	1		_aLevinson, Jay Conrad.
245	1	0	_aGuerrilla marketing: secrets for making big profits from your small business. / _cJay Conrad Levinson
250			_a3th ed., Completely updated and expanded ed.
260			_aNew York: _bHoughton Mifflin, _c1998.
300			_aviii, 385 p. ; _c23 cm.
504			_aIncludes bibliographical references (p. [343]-356) and index.
505	0		_aThe guerrilla approach -- What is guerrilla marketing? -- Entrepreneurial marketing: the guerrilla -- The thirteen most important marketing secrets -- The blueprint -- Secrets of developing a creative marketing program -- Secrets of selecting marketing methods -- Secrets of saving marketing money -- Secrets of obtaining free research -- Canvassing - Personal letters -- Telephone marketing -- Circulars and brochures -- Classified advertising hints -- Signs -- The yellow pages -- Newspapers -- Magazines advertising -- Radio-- Television -- Outdoor advertising -- Direct-mail marketing -- Adverting specialties and samples -- Free seminars, consultations and demonstrations -- Trade shows, exhibits, fairs -- Miscellaneous marketing tools -- Public relations -- Professional marketing -- How guerrillas use psychology -- How guerrillas win battles --
650		0	_aMarketing.
650		0	_aSmall business _xManagement.
650		0	_aAdvertising.
906			_a7 _bcbc _corignew _d1 _eecip _f20 _gy-gencatlg
942			_2lcc _cBK
999			_c7818 _d15318