000			01443cam a22003498i 4500
001			20709856
003			OSt
005			20211021155152.0
008			181017s2019 enk 000 0 eng
010			_a 2018048265
020			_a9780273786542
040			_aDLC _beng _erda _cDLC
042			_apcc
050	0	0	_aHF5548.32.C47
082	0	0	_a658.8/72 _223
100	1		_aChaffey, Dave,
240	1	0	_aE-business and e-commerce management
245	1	0	_aDigital business and e-commerce management: strategy, implementation and practice. / _cDave Chaffey
250			_a6th ed.
263			_a1811
264		1	_aNew York: _bPearson, _c2015.
300			_axxxi, 680 p.: _bill.;
336			_atext _btxt _2rdacontent
337			_aunmediated _bn _2rdamedia
338			_avolume _bnc _2rdacarrier
505			_aContents: Introduction to digital business and e-commerce -- Marketplace analysis for e-commerce -- Managing digital business infrastructure -- E-environment -- Digital business strategy -- Supply chain management -- E-procurement -- Digital marketing -- Customer relationship management -- Change management -- analysis and design -- Digital business service implementatiin and optimisation --
650		0	_aElectronic commerce.
650		0	_aBusiness enterprises _xComputer networks.
906			_a7 _bcbc _corignew _d1 _eecip _f20 _gy-gencatlg
942			_2lcc _cBK
999			_c7840 _d15340