000			02521nam a22002297a 4500
003			OSt
005			20211102122714.0
008			120604t xxu||||| |||| 00| 0 eng d
020			_a9781305289741
020			_a1305289749
040			_cLC
050			_aHF6535.E76
245			_aBUS 5601: essentials of business development I. / _cHarris Warren...[et al.]
260			_aBoston: _bCengage, _c2015.
300			_aii, 1000 p. : _bill. ;
500			_aIncludes index.
501			_aProduced by Cengage Custom Solutions for collegiate use
505			_aContents: Foundations of Marketing: Customer-driven strategic marketing -- planning, implementing and evaluating marketing strategies -- the marketing environment, social responsibility and ethics -- marketing research and information systems -- Target markets: segmentation and evaluation -- Consumer buying behavior -- Microeconomics: The economic approach -- demand, supply and the market process -- consumer choice and elasticity --costs and the supply of goods -- Appendix A: General business and economics indicators for the United States -- B: Answers to selected critical analysis questions -- Macroeconomics: International finance and the foreign exchange market -- Appendix A: General business and economics indicators for the United States -- B: Answers to selected critical analysis questions -- Managerial Economics: Fundamental economic concepts -- prices, output and strategy: pure and monopolistic competition -- Appendix A: the time value of money -- B: differential calculus techniques in management -- College Accounting: Asset, liability, owner's equity, revenue and expense accounts -- T accounts, debits and credits, trial balance and financial statements -- the general journal and the general ledger -- adjusting entries and the work sheet -- closing entries and the post-closing trial balance -- Appendix A: Methods of depreciation -- bad debts -- inventory methods -- notes payable and notes receivable -- Financial & Managerial Accounting: Introduction to accounting and business -- corporations: organization, stock transactions and dividends -- statement of cash flows -- financial statement analysis -- Appendix A: Interest tables -- B. Nike, Inc., 2011 Annual report -- C. International Financial Reporting Standards (IFRS)
653			_aAccounting. _aManagerial accounting. _aSole proprietorship--Accounting. _aMarketing _aMicroeconomics _aMacroeconomics _aManagerial economics
700			_qWarren, Harris
942			_2lcc _cBK
999			_c7870 _d15370