000			01151cam a2200301 a 4500
001			3839490
003			OSt
005			20211101124725.0
008			870302s1988 nyua b 001 0 eng
010			_a 87006190
020			_a9780471289470 _c$29.95
040			_aDLC _cDLC _dDLC
050	0	0	_aHD59.2.N36
082	0	0	_a659.2/85 _219
100	1		_aNapoles, Veronica,
245	1	0	_aCorporate identity design. / _cVeronica Napoles.
260			_aNew York : _bVan Nostrand Reinhold, _c1988.
300			_a144 p. : _bill. ; _c24 cm.
500			_aIncludes index.
504			_aBibliography: p. 139-141.
505			_aContents: 1.Introduction to corporate identity -- 2: Establishing the need for a corporate identity program -- 3: Where to begin -- 4: Types of symbols and approaches-- 5: Methodology-Phase 1 --6: Design exploration-Phase II -- 7. Design Refinement;-Phase III -- 8. Implementation-Phase IV -- 9. What is in a name?
650		0	_aCorporate image.
650		0	_aIndustrial design coordination.
650		0	_aTrademarks.
650		0	_aLogos (Symbols)
906			_a7 _bcbc _corignew _d1 _eocip _f19 _gy-gencatlg
942			_2lcc _cBK
999			_c7884 _d15384