000			00961nam a22001937a 4500
003			OSt
005			20211104102717.0
008			140604b xxu||||| |||| 00| 0 eng d
040			_cLC
050			_aHG1616.C87.P76
100			_qPoku-Appiah, Monica
245			_aCustomer service: marketing in a competitive environment. / _cMonica Poku-Appiah
260			_aAccra: _bChartered Institute of Bankers (Gh), _c2009.
300			_axii, 240 p.: _bill.;
490			_3Bankers workbook series
505			_aContents: Introduction to marketing -- The marketing mix -- Product strategy -- Pricing strategy -- Distribution strategy -- Promotion strategy -- People in the marketing mix -- Understanding consumer buying behavior -- Market segmentation -- Market planning -- Marketing research -- Situation analysis/ Marketing audit -- Sales -- Planning -- Service standards -- Creating an image -- Physical evidence strategy --
650			_aMarketing.
942			_2lcc _cBK
999			_c7910 _d15410