000			01926pam a2200289 a 4500
001			614951
005			20210414113932.0
008			920430s1993 iluab b 001 0 eng
010			_a 92016448
020			_a0256105138
040			_aDLC _cDLC _dDLC
050	0	0	_aHF1009.5.C35
082	0	0	_a658.8/48 _220
100	1		_aCateora, Philip R.
245	1	0	_aInternational marketing. / _cPhilip R. Cateora.
250			_a8th ed.
260			_aHomewood, IL : _bIrwin, _cc1993.
300			_axxiv, 776 p. : _bill. (some col.), maps ; _c24 cm.
440		4	_aThe Irwin series in marketing
504			_aIncludes bibliographical references and indexes.
505			_aContents: An Overview: The Scope and challenges of global marketing -- Global business environment -- The Cultural environment: Geography and history - the foundation of cultural understanding -- Cultural dynamics in assessing global markets -- Business customs and practices in global marketing -- Political environment - a critical issue -- The International legal environment -- Developing markets and market behaviour -- Multinational market regions and market groups -- Global marketing management: Global marketing management- planning and organization -- Researching global markets -- Developing consumer products for global markets -- Marketing industrial products and business services -- International distribution system -- Export trade mechanics and logistics -- The Global advertising and promotion effort -- Personal selling and personnel management -- Pricing for international markets -- Corporate context of marketing: Financial requirements for global marketing.
650		0	_aExport marketing.
650		0	_aInternational business enterprises.
906			_a7 _bcbc _corignew _d1 _eocip _f19 _gy-gencatlg
942			_2lcc _cBK
999			_c799 _d8299