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003			OSt
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008			120521t xxu||||| |||| 00| 0 eng d
020			_a9780538754873
020			_a0538754877
040			_cLC
050			_aHF5415.M14(11e)
100			_aMcDaniel, Carl
245			_aIntroduction to marketing. / _cCarl McDaniel, Charles W Lamb, and Joseph F. Hair, Jr.
250			_a11th ed.
260			_aAustralia: _bCengage learning, _c2011.
300			_axxv,777 p.: _bill(some col.); _c27cm.
500			_aIncludes index
505			_aContents: 1.The World of marketing: An overview of marketing -- Strategic planning for competitive advantage -- Ethics and social responsibility -- The marketing environment -- Developing a global vision -- 2. Analyzing market opportunities: Consumer decision making -- Business marketing -- Segmenting and targeting markets -- Decision support systems and marketing research -- 3. Product decisions: Product concepts -- Developing and managing products -- Services and nonprofit organization marketing -- 4.Distribution decisions: Marketing channels -- Supply chain management -- Retailing -- 5. Promotion and communication strategies: Promotional planning for competitive advantage -- Advertising and public relations -- Sales promotion and personal selling -- 6. Pricing decisions: Pricing concepts -- Setting the right price -- 7. Technology-driven marketing: Customer relationship management(CRM) --
650			_bMarketing.
700			_aLamb, Charles W.
710			_eHair, Joseph F. Jr
942			_2lcc _cBK
999			_c8052 _d15552