000			01644cam a22003498i 4500
001			17467793
003			OSt
005			20211123103602.0
008			120919s2013 nyu b 001 0 eng
010			_a 2012034833
020			_a9780273727224 (print)
020			_z978027372723 (PDF)
020			_z9780273780991 (eText)
040			_aDLC _beng _cLC _erda
042			_apcc
050	0	0	_aHF5414.E17
082	0	0	_a658.8 _223
100	1		_aEagle, Lynne.
245	1	0	_aSocial marketing. / _cLynne Eagle...[et al.].
264		1	_aNew York: _bPearson Education, _c2013.
300			_apages cm
336			_atext _2rdacontent
337			_aunmediated _2rdamedia
338			_avolume _2rdacarrier
504			_aIncludes bibliographical references and index.
505	0		_aContents: 1. The principles of social marketing: What is social marketing? -- The core principles of social marketing -- The social marketing intervention planning process -- Upstream, policy, and partnerships -- Ethical issues in social marketing -- 2. Understanding the consumer : Understanding the customer: the role of theory -- Conducting research in social marketing -- Segmentation -- Social forces and population-level effects -- 3. Designing effective social marketing solutions: Designing social marketing interventions : products, branding, channels and places -- Message framing -- Creativity in social marketing -- Media planning -- The challenges of evaluation --
650		0	_aSocial marketing.
700			_qEagle, Lynne
906			_a7 _bcbc _corignew _d1 _eecip _f20 _gy-gencatlg
942			_2lcc _cBK
999			_c8053 _d15553