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|---|---|---|---|
| 001 | 17480387 | ||
| 003 | OSt | ||
| 005 | 20211122123935.0 | ||
| 008 | 121001s2014 ohuab b 001 0 eng d | ||
| 010 | _a 2012950625 | ||
| 020 | _a9781285073040 (pbk.) | ||
| 020 | _a1285073045 (pbk.) | ||
| 035 | _a(OCoLC)ocn800033249 | ||
| 040 |
_aBTCTA _beng _cBTCTA _dYDXCP _dBWX _dIQU _dDLC |
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| 042 | _alccopycat | ||
| 050 | 0 | 0 | _aHF5415.13.M35 |
| 100 | 1 | _aFerrell, O. C. | |
| 245 | 1 | 0 |
_aMarketing strategy: _btext and cases / _cO.C. Ferrell, Michael D. Hartline. |
| 250 | _a6th ed. | ||
| 260 |
_aMason, OH: _bSouth-Western/Cengage Learning, _c2014. |
||
| 300 |
_axxvi, 587 p. : _bill. (some col.), map ; _c26 cm. |
||
| 504 | _aIncludes bibliographical references and indexes. | ||
| 505 | _aContents: 1. Setting the stage for marketing strategy: Marking today's economy -- Strategic marking planning -- 2.Discovering markets opportunities: Collecting and analyzing marketing information -- Developing competitive advantage and strategic focus -- 3.Developing marking strategy: Customers, segmentation, and target marketing -- The marketing program -- Branding and positioning -- 4.Putting strategy into action: Ethics and social responsibility in marking strategy -- Marketing implementation and control -- Developing and maintaining long-term customer relationships 5. Cases: USA today: innovation in an evolving industry -- Apple's wining marketing strategy -- Monsanto balances the interest of multiple stakeholders -- New Belgium brewing (A): gaining competitive advantage through socially responsible marketing -- New Belgium (B): developing a brand personality -- Mattel confronts its marketing challenges -- Mistine: direct selling in the Thai cosmetics market -- BP struggles to repair its tarnished reputation -- Chevrolet: 100 years of products innovation --Wyndham wolrdwide adopts a stakeholder orientation marketing strategy -- NASCAR: can't keep a good brand down -- IndyCar: seeking a return to motorsports' fast lane -- Zappos: delivering happiness -- Sigma marketing: strategic marketing adaptation Netflix fights to stay ahead of a rapidly changing market Gillette: why innovation may not be enough -- IKEA slowly expands its U.S. market presence -- Sushilicious: standing out in a crowded field -- Trouble brews at starbucks -- Groupon -- | ||
| 650 | 0 |
_aMarketing _xManagement. |
|
| 650 | 0 |
_aMarketing _xManagement _vCase studies. |
|
| 700 | 1 | _aHartline, Michael D. | |
| 906 |
_a7 _bcbc _ccopycat _d3 _encip _f20 _gy-gencatlg |
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| 942 |
_2lcc _cBK |
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| 999 |
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