000			01556nam a22002537a 4500
003			OSt
005			20211122105617.0
008			190813b xxu||||| |||| 00| 0 eng d
010			_a2014046046
020			_a9780077729028
020			_a0077729021
040			_cLC
050			_aHF5415.G67(5e)
100			_aGrewal, Dhruv.
245			_aMarketing. / _cDhruv Grewal and Michael Levy.
250			_a5th ed.
260			_aNew York: _bMc. Graw Hill, _c2016.
300			_ali , 679 p. : _bill. ; _c29 cm.
500			_aIncludes index.
505			_aContents: 1.Assessing the marketplace: Overview of marketing --Developing marketing strategies and a marketing plan -- Social and mobile marketing -- Marketing ethics -- Analyzing the marketing environment -- 2. Understanding the marketing place: Consumer behavior -- Business-to-business marketing -- Global marketing -- 3. Targeting the marketplace: Segmentation, targeting, and positioning -- Marketing research -- 4. Value creation: Product, branding, and packaging decisions -- developing new products -- Services: the intangible product -- 5. Value capture: Pricing concepts for establishing value -- Strategic pricing methods -- 6. Value delivery: designing the channel and supply chain: Supply chain and channel management -- Retailing and omnichannel marketing -- Value communication: Integrated marketing communications -- Advertising, public relations, and sales promotions -- Personal selling and sales management --
651			_2Marketing
700			_aLevy, Michael.
942			_2lcc _cBK
999			_c8068 _d15568