000			01186nam a22002537a 4500
003			OSt
005			20211122111850.0
008			190807b xxu||||| |||| 00| 0 eng d
020			_a9780077861032
020			_a0077861035
040			_cLC
050			_aHF5415.M29(12e)
100			_aKerin, Roger A.
245			_aMarketing: the core. / _cRoger A. Kerin, Steven W. Hartley and William Rudelius.
250			_a12th ed.
260			_aNew York: _bMcGraw-Hill, _c2015.
300			_axliv, 740 p. : _bill. ; _c28 cm.
500			_aIncludes index.
505			_aContent: 1. Initiating the marketing process: Creating customer relationships and value through marketing -- Developing successful organizational and marketing strategies -- Scanning the marketing environment -- Ethical and social responsibility in marketing -- 2. Understanding buyers and markets: Understanding buyers and markets: Understanding consumer behavior -- Understanding organizations as customers -- Understanding and reaching global consumers and markets -- 3. Targeting marketing opportunities:
650			_2Marketing
700			_aHartley, Steven W.
700			_aRudelius, William.
942			_2lcc _cBK
999			_c8069 _d15569