| 000 | 01783cam a22003614i 4500 | ||
|---|---|---|---|
| 001 | 17845312 | ||
| 003 | OSt | ||
| 005 | 20211123115521.0 | ||
| 008 | 130809s2014 nyua b 001 0 eng | ||
| 010 | _a 2013030858 | ||
| 020 | _a9781259060663 | ||
| 020 | _a1259060667 | ||
| 040 |
_aDLC _beng _cLC _erda _dDLC |
||
| 042 | _apcc | ||
| 050 | 0 | 0 | _aHF5429.L48(9e) |
| 082 | 0 | 0 |
_a658.8/7 _223 |
| 100 | 1 | _aLevy, Michael, | |
| 245 | 1 | 0 |
_aRetailing management. / _cMichael Levy, Barton A. Weitz and Dhruv Grewal. |
| 250 | _a9th ed. | ||
| 264 | 1 |
_aNew York: _bMcGraw-Hill Education, _c2014. |
|
| 300 |
_axxxiii, 670 pages : _bcolored illustrations ; _c29 cm. |
||
| 336 |
_atext _2rdacontent |
||
| 337 |
_aunmediated _2rdamedia |
||
| 338 |
_avolume _2rdacarrier |
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| 504 | _aIncludes bibliographical references and index. | ||
| 505 | _aContents: 1. The world of retailing: Introduction to the world of retailing -- Types of retailers -- Multichannel retailing -- Customer buying behavior -- 2. Retailing strategy: Retail market strategy -- Financial strategy -- Retail locations -- Retail site location -- Human resource management -- Information systems and supply chain management -- Customer relationship management -- 3. Merchandise management -- Managing the merchandise planning process buying merchandise -- retail pricing retail communication Mix -- Store management: Managing the store -- Store layout, design, and visual merchandising -- Customer service -- | ||
| 650 | 0 |
_aRetail trade _xManagement. |
|
| 700 | 1 | _aWeitz, Barton A. | |
| 700 | 1 | _aGrewal, Dhruv. | |
| 906 |
_a7 _bcbc _corignew _d1 _eecip _f20 _gy-gencatlg |
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| 942 |
_2lcc _cBK |
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| 999 |
_c8072 _d15572 |
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