000			01521nam a2200253 a 4500
001			4509961
003			OSt
005			20211123154746.0
008			980708s1999 txua b 001 0 eng
020			_a9781292060163
020			_a1292060166
040			_aDLC _cLC
050	0	0	_aHF5415.2.M29
100			_qMalhotra, Naresh K.
245	1	0	_aEssentials of marketing research: a hands-on orientation. / _cNaresh K. Malhotra.
260			_aHarlow, England: _bPearson, _c2015.
300			_a432 p. : _bcol. ill. ; _c26 cm.
504			_aIncludes bibliographical references and index.
505			_aContents: 1. Introduction and early phase of marketing research: Introduction to marketing research -- Defining the marketing research problem and developing an approach -- 2. Research design formulation: Research design, secondary and syndicated data -- Qualitative research -- Survey and observation -- Experimental and casual research -- Measurement and scaling -- Questionnaire and form design -- Sampling design and procedures -- 3. Data collection, analysis, and reporting: Data collection and preparation -- Data analysis: frequency distribution, hypothesis testing, and cross tabulation -- Data analysis: Hypothesis testing and related to differences, correlation and regression -- Report preparation and presentation --
650		0	_aMarketing research.
906			_a7 _bcbc _corignew _d2 _eopcn _f19 _gy-gencatlg
942			_2lcc _cBK
999			_c8082 _d15582