| 000 | 01581cam a2200337 i 4500 | ||
|---|---|---|---|
| 001 | 18376624 | ||
| 003 | OSt | ||
| 005 | 20211123151818.0 | ||
| 008 | 141118s2014 at a 001 0 eng | ||
| 010 | _a 2014469531 | ||
| 020 | _a9781408064900 (pbk.) | ||
| 040 |
_aDLC _beng _erda _cLC |
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| 042 | _apcc | ||
| 050 | 0 | 0 | _aHF5415.V38 |
| 100 | 1 | _aVerhage, Bronis. | |
| 245 | 1 | 0 |
_aMarketing: _bA Global Perspective. / _cBronis Verhage. |
| 264 | 1 |
_aAustralia: _bCengage Learning, _c2014 |
|
| 300 |
_axxv, 750 pages : _billustrations ; _c25 cm |
||
| 336 |
_atext _btxt _2rdacontent |
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| 336 |
_atext _btxt _2rdacontent |
||
| 337 |
_aunmediated _bn _2rdamedia |
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| 337 |
_aunmediated _bn _2rdamedia |
||
| 338 |
_avolume _bnc _2rdacarrier |
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| 338 |
_avolume _bnc _2rdacarrier |
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| 500 | _aIncludes index. | ||
| 505 | _aContents: 1. Insight into marketing: What is marketing? -- Strategy development and marketing planning -- The marketing environment -- 2. Analyzing the market: Buying behaviour -- Marketing research and marketing information -- Market segmentation and positioning -- 3. Product decisions: Product strategy and services marketing -- New product development -- 4. Promotion decisions: Marketing communication strategies -- Advertising -- Sales management -- 5. Pricing decision: Pricing strategy and price determination -- 6. Distribution decisions: Distribution -- Retailing -- Global marking -- | ||
| 650 | 0 | _aMarketing. | |
| 906 |
_a7 _bcbc _corigres _d2 _encip _f20 _gy-gencatlg |
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| 942 |
_2lcc _cBK |
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| 999 |
_c8083 _d15583 |
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