000			01752cam a2200289 a 4500
001			17054045
003			OSt
005			20211123154035.0
008			111122s2013 at a b 001 0 eng
010			_a 2011944035
020			_a9781408093719
040			_aDLC _cLC
042			_apcc
050	0	0	_aHF5415.13.H97
082	0	0	_a658.8/04 _221
100	1		_aHutt, Michael D.
245	1	0	_aBusiness marketing management: _bB2B / _cMichael D. Hutt, Thomas W. Speh.
260			_aLondon: _bSouth-Western, Cengage Learning, _c2014.
300			_axvii, 348 p. : _bill. ; _c27 cm.
504			_aIncludes bibliographical references and indexes.
505			_aContents: 1. The environment of business marketing: A business marketing perspective -- 2. Managing relationships in business marketing: Organizational buying behaviour -- Customer relationship management strategies for business markets 3. Assessing market opportunities: Segmenting the business market and estimating segment demand -- 4. Formulating business marketing strategy: Business marketing planning: strategic perspectives -- Business marketing strategies for global markets -- Managing products for business markets -- Managing service for business markets -- Managing innovation and new industrial product development -- Managing business marketing channels -- Supply chain management -- Pricing strategies for business markets -- Business marketing communications -- 5. Evaluating business marketing strategy and performance: Marketing performance measurement --
650		0	_aIndustrial marketing _xManagement _vCase studies.
700	1		_aSpeh, Thomas W.
906			_a7 _bcbc _corignew _d2 _eepcn _f20 _gy-gencatlg
942			_2lcc _cBK
999			_c8084 _d15584