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008			120510t xxu||||| |||| 00| 0 eng d
040			_cLC
050			_aHF5415.Q26
100			_qQuarde, Dalan O.
245			_aMarketing for English-speaking West Africa: a scientific approach. / _cDalan O. Quarde
246			_aMarketing
250			_a(Student frugal ed.)
260			_aAccra: _bAnnex Learning, _c2018.
300			_a354 p. : _bill.;
505			_aContents: 1. Introduction: Target market in West Africa: Target of Nigeria and Ghana -- Target market of Liberia Sierra Leone and the Gambia -- 2. West African marketing environment: The marketing environment -- Market segmentation -- 3. Customer Behaviour: Consumers buying behaviour -- Alternative buyers behaviour -- 4. Marketing research: Research and consumer information -- 5. Product Module: Tangible products -- 6. Estimating future demand: Sales forecasting -- 7. Pricing concepts: Pricing objectives and policies -- Pricing methods for goods and services -- 8. The place module: Channel of distribution -- Managing middlemen in channels -- Logistics and physical distribution -- 9. Communication and promotion: Integrated marketing communication -- Advertisement management -- Sales promotion management -- Publicity and public relations -- Packaging and branding -- 10. Operations and strategies: Sales force management -- Strategic marketing practices --
650			_aMarketing.
942			_2lcc _cBK
999			_c8088 _d15588