000			01099nam a22001577a 4500
005			20210414113933.0
008			120503t xxu||||| |||| 00| 0 eng d
020			_a9988550510
050			_aHD9987.I47.A94
245			_aServices marketing and organizational effectiveness : a collection of research publications. / _cedited by Kwaku Appiah-Adu
260			_aAccra: _bSub-Saharan Publication, _c2005.
300			_a208 p: _bills. ;
500			_aIncludes bibliographical references.
505			_aContents: Marketing culture and performance in service firms -- Marketing effectiveness and customer retention in the service sector -- Marketing effectiveness and business performance in the hotel industry -- Marketing culture and customer retention in the tourism industry -- Marketing effectiveness and customer retention in the airline industry -- Marketing culture and business performance in the airline industry -- Marketing culture and customer retention in the financial services industry -- Marketing effectiveness and business performance in the financial services industry.
942			_2lcc _cBK
999			_c809 _d8309