000			01488cam a22002654a 4500
001			14162759
003			OSt
005			20211124155942.0
008			051031s2007 njua b 001 0 eng
010			_a2013038389
020			_a9780133450897
020			_a0133450899
040			_aDLC _cLC _dYDX _dBAKER _dDLC
050	0	0	_aHF5415.32.S6(11e)
100	1		_aSolomon, Michael R.
245	1	0	_aConsumer behavior: buying, having, and being. / _cMichael R. Solomon.
250			_a11th ed.
260			_aUpper Saddle River, N.J. : _bPearson, _c2015.
300			_axxii, 582 p. : _bill. (chiefly col.) ; _c29 cm.
504			_aIncludes bibliographical references and indexes.
505			_aContents: 1. Foundation of consumer behavior: Buying, having, and bieng: an introduction to consumer behavior -- Decision making and consumer behavior Cultural influence on consumer decision making -- Consumer and social well-being -- 2. Internal influences on consumer behavior: Perception -- Learning and memory -- The self -- Attitude and persuasion -- 3. External influences on consumer behavior: Group and situational effects on consumer behavior -- Consumer identity I: sex roles and subcultures -- Consumer identity II: social class and lifestyles -- Networked consumer behavior: word-of-mouth, social media, and fashion --
650		0	_aConsumer behavior.
942			_2lcc _cBK
999			_c8098 _d15598