000			01700cam a2200277 a 4500
001			2085918
003			OSt
005			20211124142150.0
008			950202s1996 ilua b 001 0 eng
010			_a 95004179
020			_a0256162980 (alk. paper)
020			_a9780256162981
040			_aDLC _cLC _dDLC
050	0	0	_aHF5415.S46
082	0	0	_a658.8 _220
100	1		_aSiegel, Carolyn F.
245	1	0	_aMarketing: _bfoundations and applications. / _cCarolyn F. Siegel.
260			_aChicago: _bIrwin/Mirror Press, _c1996.
300			_a(various paging) : _bill. (some col.) ; _c26 cm.
504			_aIncludes bibliographical references and indexes.
505			_aContents: 1. Introduction: market place, decision making, and consumers: An introduction to marketing -- Making marketing decisions- developing marketing plan -- Segmenting the market: consumer buying decisions -- 2. Market analysis-- a broader perspective: The marketing environment -- Multicultural and international marketing -- Marketing research and information technology -- 3. The marketing mix: Understanding product -- Product processes -- Understanding price -- Place; the role of retailing -- Place; Distribution and wholesaling -- Understanding promotion -- The promotion mix; advertising, sales promotion, personal selling, public relation, and direct marketing --4. Extending marketing: Extending marketing: marketing services and not-for-profit marketing -- managing marketing --
650		0	_aMarketing.
906			_a7 _bcbc _corignew _d1 _eocip _f19 _gy-gencatlg
942			_2lcc _cBK
999			_c8100 _d15600