000			01238cam a22002534a 4500
001			14134403
003			OSt
005			20211125101527.0
008			051006s2007 njua b 001 0 eng
020			_a0130895024
040			_aDLC _cDLC _dYDX _dBAKER _dDLC
050	0	0	_aHF5415.33.U6.H36 _b
082			_2dc21 _a658.8'342
100			_qHanna, Nessim
245	1	0	_aConsumer behavior: an applied approach. / _cNessim Hanna, Richard Wozniak
260			_aUpper Saddle River, N.J. : _bPrentice Hall, _c2001.
300			_axxi, 586 p. : _bcol. ill. ;
504			_aIncludes bibliographical references and indexes.
505			_aContents: Introduction to consumer behavior -- Consumer research -- Segmentation, Targeting, and positioning -- Consumer perception -- Consumer learning and memory -- Consumer attitudes -- Motivation and emotion -- Personality, lifestyle, and self- concept -- Consumer decision making -- Communication -- Diffusion of innovations -- Group influence -- The family and generational cohorts -- Personal influence and word of mouth -- Social class -- Culture and microcultures --
650		0	_aConsumer behavior.
653			_aConsumer behavior -- United States
700			_qWozniak, Richard
942			_2lcc _cBK
999			_c8102 _d15602