| 000 | 01702cam a2200361 i 4500 | ||
|---|---|---|---|
| 001 | 17454039 | ||
| 003 | OSt | ||
| 005 | 20211125124326.0 | ||
| 008 | 120906s2014 ohua b 001 0 eng | ||
| 010 | _a 2012948792 | ||
| 020 | _a9781285091136 | ||
| 020 | _a1285091132 | ||
| 040 |
_aDLC _beng _cLC _erda |
||
| 042 | _apcc | ||
| 050 | 0 | 0 | _aHF5429.R47(8e) |
| 082 | 0 | 0 |
_a658.8/7 _223 |
| 100 | 1 | _aDunne, Patrick M. | |
| 245 | 1 | 0 |
_aRetailing. / _cPatrick M. Dunne, Robert F. Lusch, James R. Carver. |
| 250 | _a8th ed. | ||
| 260 |
_aMason, OH: _bSouth-Western Cengage Learning, _c2014. |
||
| 300 |
_axxxi, 683 pages : _bcolor illustrations ; _c26 cm. |
||
| 336 |
_atext _2rdacontent |
||
| 337 |
_aunmediated _2rdamedia |
||
| 338 |
_avolume _2rdacarrier |
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| 504 | _aIncludes bibliographical references and indexes. | ||
| 505 | _aContents: 1. Introduction to retailing: Perspectives on retailing -- Retail strategic planning and operations management -- 2. The retail environment: Retails customers -- Evaluating the competition in retailing -- Managing the supply chain -- Legal and ethical behavior -- 3. Market selection and location analysis: Market selection and retail location analysis -- 4. Managing retail operations: Managing a retailer's finances -- Merchandise buying and handling -- Retail pricing -- Advertising and retails selling -- Stier layout and design -- 5. Retailing's future: Reforming retails strategy -- | ||
| 650 | 0 | _aRetail trade. | |
| 700 | 1 | _aLusch, Robert F. | |
| 700 | 1 | _aCarver, James R. | |
| 906 |
_a7 _bcbc _corignew _d2 _eepcn _f20 _gy-gencatlg |
||
| 942 |
_2lcc _cBK |
||
| 999 |
_c8113 _d15613 |
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