000 01727cam a2200325 a 4500
001 16544307
003 OSt
005 20211125141302.0
008 101119s2012 nyuab b 001 0 eng
010 _a 2010048858
016 7 _a015648725
_2Uk
020 _a9780073530024 (alk. paper)
020 _a0073530026 (alk. paper)
035 _a(OCoLC)ocn682921031
040 _aDLC
_cLC
_dYDX
_dYDXCP
_dUKMGB
_dDLC
050 0 0 _aHF5429.L48(8e)
082 0 0 _a658.8/7
_222
100 1 _aLevy, Michael,
245 1 0 _aRetailing management. /
_cMichael Levy, Barton A. Weitz.
250 _a8th ed.
260 _aNew York:
_bMcGraw-Hill/Irwin,
_c2012.
300 _axxvii, 675 p. :
_bill. (some col.), col. maps ;
_c29 cm.
504 _aIncludes bibliographical references and indexes.
505 _aContents: 1. The world of retailing: Introduction to the world of retailing -- Types of retailers -- Multichannel retailing -- Customer buying and behavior -- 2. Retailing strategies: Retail market strategies -- Financial strategies -- Retail locations -- Retail site location -- Human resource management -- Information systems and supply chain management -- Customer relationship management -- 3. Merchandise management: Managing the merchandise planning process -- Buying merchandise -- Retail pricing – Retail communication mix -- 4. Store management: managing the store -- Store layout, design, and visual merchandising -- Customer service --
650 0 _aRetail trade
_xManagement.
700 1 _aWeitz, Barton A.
906 _a7
_bcbc
_corignew
_d1
_eecip
_f20
_gy-gencatlg
942 _2lcc
_cBK
999 _c8123
_d15623