| 000 | 01727cam a2200325 a 4500 | ||
|---|---|---|---|
| 001 | 16544307 | ||
| 003 | OSt | ||
| 005 | 20211125141302.0 | ||
| 008 | 101119s2012 nyuab b 001 0 eng | ||
| 010 | _a 2010048858 | ||
| 016 | 7 |
_a015648725 _2Uk |
|
| 020 | _a9780073530024 (alk. paper) | ||
| 020 | _a0073530026 (alk. paper) | ||
| 035 | _a(OCoLC)ocn682921031 | ||
| 040 |
_aDLC _cLC _dYDX _dYDXCP _dUKMGB _dDLC |
||
| 050 | 0 | 0 | _aHF5429.L48(8e) |
| 082 | 0 | 0 |
_a658.8/7 _222 |
| 100 | 1 | _aLevy, Michael, | |
| 245 | 1 | 0 |
_aRetailing management. / _cMichael Levy, Barton A. Weitz. |
| 250 | _a8th ed. | ||
| 260 |
_aNew York: _bMcGraw-Hill/Irwin, _c2012. |
||
| 300 |
_axxvii, 675 p. : _bill. (some col.), col. maps ; _c29 cm. |
||
| 504 | _aIncludes bibliographical references and indexes. | ||
| 505 | _aContents: 1. The world of retailing: Introduction to the world of retailing -- Types of retailers -- Multichannel retailing -- Customer buying and behavior -- 2. Retailing strategies: Retail market strategies -- Financial strategies -- Retail locations -- Retail site location -- Human resource management -- Information systems and supply chain management -- Customer relationship management -- 3. Merchandise management: Managing the merchandise planning process -- Buying merchandise -- Retail pricing – Retail communication mix -- 4. Store management: managing the store -- Store layout, design, and visual merchandising -- Customer service -- | ||
| 650 | 0 |
_aRetail trade _xManagement. |
|
| 700 | 1 | _aWeitz, Barton A. | |
| 906 |
_a7 _bcbc _corignew _d1 _eecip _f20 _gy-gencatlg |
||
| 942 |
_2lcc _cBK |
||
| 999 |
_c8123 _d15623 |
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