000 02413cam a22003614a 4500
001 14167246
003 OSt
005 20211125152219.0
008 051114s2007 mauab 001 0 eng
010 _a 2005057682
020 _a0073080063 (alk. paper)
020 _a9780073080062
035 _a(OCoLC)ocm62302627
040 _aDLC
_cLC
_dYDX
_dBAKER
_dDLC
042 _apcc
050 0 0 _aHF1416.C37(13e)
082 0 0 _a658.8/4
_222
100 1 _aCateora, Philip R.
245 1 0 _aInternational marketing. /
_cPhilip R. Cateora, John L. Graham.
250 _a13th ed.
260 _aBoston:
_bMcGraw-Hill/Irwin,
_c2007.
300 _axxxii, 702 p. :
_bcol. ill., col. maps ;
_c29 cm.
500 _aIncludes index.
505 _aContents: 1. Overview: The scope and challenges of international marketing -- The dynamic environment of international trade -- 2. The cultural environment of global markets: History and geography: the foundation of culture -- Cultural dynamics in assessing global markets -- Culture, management style, and business systems -- The environment: a critical concern -- The international legal environment: playing by the rules -- 3. Assessing global market opportunities: Developing a global vision through marketing research -- Emerging markets -- Multinational market regions and market groups -- 4.Developing global marking strategies: Global marketing management: planning and organization -- Products and services for consumers -- Products and services for businesses -- International marketing channels -- Exporting and logistics: special issues for business -- Integrated marking communications and international advertising Personal selling and sales management -- Pricing for international markets -- 5. Implementing global marketing strategies: Negotiating with international customers, partners. and regulators --
650 0 _aExport marketing.
650 0 _aInternational business enterprises.
700 1 _aGraham, John L.
856 4 2 _3Publisher description
_uhttp://www.loc.gov/catdir/enhancements/fy0632/2005057682-d.html
856 4 1 _3Table of contents
_uhttp://www.loc.gov/catdir/enhancements/fy0632/2005057682-t.html
906 _a7
_bcbc
_corignew
_d1
_eocip
_f20
_gy-gencatlg
942 _2lcc
_cBK
999 _c8125
_d15625