000			01755cam a2200385 a 4500
001			15565697
003			OSt
005			20211125143333.0
008			081223s2009 enka b 001 0 eng
010			_a 2008054937
015			_aGBA917319 _2bnb
016	7		_a014909006 _2Uk
020			_a9780415431286 (hbk.)
020			_a041543128X (hbk.)
020			_a9780415431293 (pbk.)
020			_a0415431298 (pbk.)
020			_a9780203875223 (ebook)
020			_a0203875222 (ebook)
035			_a(OCoLC)ocn166382762
040			_aDLC _cLC _dBTCTA _dBAKER _dYDXCP _dUKM _dBWKUK _dBWK _dBWX _dDLC
050	0	0	_aJF2112.C3.L44
082	0	0	_a324.7/3 _222
100	1		_aLees-Marshment, Jennifer.
245	1	0	_aPolitical marketing: principles and applications. / _cJennifer Lees-Marshment.
260			_aNew York: _bRoutledge, _c2009.
300			_axix, 294 p. : _bill. ; _c26 cm.
504			_aIncludes bibliographical references and index.
505			_aContents: The political market and the rise of the political consumer -- What is political marketing? -- Political marketing strategy -- Understanding the market: market intelligence, consultation and participation -- Product development and branding -- Internal marketing; marketing to volunteers and the party -- Marketing communication and campaigns -- Marketing in government: delivering and staying in touch -- Global knowledge transfer -- Political marketing and democracy --
650		0	_aCampaign management.
650		0	_aPolitical campaigns.
650		0	_aMarketing _xPolitical aspects.
906			_a7 _bcbc _corignew _d1 _eecip _f20 _gy-gencatlg
942			_2lcc _cBK
999			_c8127 _d15627