000			01757cam a2200325 a 4500
001			2068883
003			OSt
005			20211126104306.0
008			940524s1994 enka b 001 0 eng
010			_a 94020949
020			_a9781844807635
020			_a0415089859 (pbk.)
040			_aDLC _cDLC _dDLC
050	0	0	_aHF1416.D69
082	0	0	_a658.8/48 _220
100			_aPhillips, Chris, _qDoole, Isobel
245	1	0	_aInternational marketing strategy: analysis, development, and implementation. / _cIsobel Doole, and Robin Lowe.
250			_a5th ed.
260			_aLondon ; _aNew York: _bSouth-Western, _c2008.
300			_axxiv, 461 p. : _bill. ;
504			_aIncludes bibliographical references and index.
505			_aContents: 1. Analysis: An Introduction to international marketing -- The International trading environment -- Social and cultural considerations in international marketing -- International marketing research and opportunity analysis -- 2. Strategy development: International niche marketing strategies for small and medium-sized enterprises -- Global strategies -- Market entry strategies -- International product and service management -- 3. Implementation: International communications -- The management of international distribution and logistics -- Pricing for international markets -- International marketing implementation through enabling technologies
650		0	_aExport marketing _xManagement.
650		0	_aExport marketing _xManagement _xCase studies.
700	1		_aDoole, Isobel.
700	1		_aLowe, Robin,
906			_a7 _bcbc _corignew _d1 _eocip _f19 _gy-gencatlg
942			_2lcc _cBK
999			_c8130 _d15630