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005			20211126103033.0
008			120524t xxu||||| |||| 00| 0 eng d
020			_a0070610150
040			_cLC
050			_aHF5415.S74
082			_2dc20 _a658.8
100			_qStanton, William J.
245			_aFundamentals of marketing. / _cWilliam J. Stanton, Michael J. Etzel, Bruce J. Walker
250			_a10th ed.
260			_aLondon: _bMcGraw Hill, _c1994.
300			_axxi, 697 p. : _bill. (chiefly col.);
500			_aIncludes index
505			_aContents: 1. Modern marketing and its environment: The field of marketing -- The changing marketing environment -- Strategic planning and forecasting -- Marketing research and information -- 2.Target markets: Market segmentation and target-market strategies -- Consumer buying behavior -- The business market -- 3. Product: Product planning and development -- Product-mix strategies -- Brands, packaging, and other product features -- 4. Price: Price determination -- Pricing strategies -- 5. Distribution; Channel of distribution -- Retailing -- Wholesale and physical distribution -- 6. Promotion: The promotional program -- Personal selling and sales management -- Advertising, sales promotion, and public relations -- 7. Marketing in special fields: Services marketing by for-profit and non profit organization -- International marketing -- 8. Managing the marketing effort: Marketing implementation and evaluation -- Marketing; appraisal and prospects --
650			_bMarketing.
700			_qEtzel, Michael J.
700			_qWalker, Bruce J.
942			_2lcc _cBK
999			_c8131 _d15631