000			01616cam a22002654a 4500
001			14162759
003			OSt
005			20211129162506.0
008			051031s2007 njua b 001 0 eng
020			_a9780137018284
040			_aDLC _cLC _dYDX _dBAKER _dDLC
050	0	0	_aHF5415.32.S64
100	1		_aSolomon, Michael R.
245	1	0	_aConsumer behavior: buying, having, and being. / _cMichael R. Solomon, Judith Lynne Zaichkowsky and Rosemary Polegato.
250			_a5th Canadian ed.
260			_aUpper Saddle River, New Jersey: _bPearson Prentice Hall, _c2010.
300			_axiv, 591 p. : _bill. (chiefly col.) ; _c29 cm.
504			_aIncludes bibliographical references and indexes.
505			_aContents: 1. Consumers in the marketplace: An introduction to consumer behaviour -- 2. Consumers as individuals: Perception -- Learning and memory -- Motivation and values -- The self -- Personality and lifestyles -- Attitudes -- Attitude change and interactive communications -- 3. Consumers as decision makers: Individual decision making -- Buying and disposing -- Group influence and opinion leadership -- Household decision making -- 4. Consumers and subcultures: Income and social class -- Age subcultures -- Canadian identity and ethnic subcultures -- 5. Consumers and culture: Cultural influences on consumer behaviour -- The creation and diffusion of culture --
650		0	_aConsumer behavior.
700			_qZaichkowsky, Judith Lynne
700			_qPolegato, Rosemary
942			_2lcc _cBK
999			_c8148 _d15648