000			01973pam a2200277 a 4500
001			1123528
005			20210414113933.0
008			940304s1995 nyuab 001 0 eng
010			_a 94008845
020			_a0023347015
040			_aDLC _cDLC _dDLC
050	0	0	_aHF5415.E865
082	0	0	_a658.8 _220
100	1		_aEvans, Joel R.
245	1	0	_aPrinciples of marketing / _cJoel R. Evans, Barry Berman.
250			_a3rd ed.
260			_aEnglewoods Cliffs, NJ : _bPrentice Hall, _cc1995.
300			_axxxi, 521, [78] p. : _bcol. ill., maps ; _c28 cm. + _e1 computer disk (3 1/2 in.)
500			_aIncludes indexes.
505			_aContents: An Introduction to marketing : An Overview of marketing -- The Envrionment of marketing -- Developing, integrating, and analyzing the marketing plan -- Information for marketing decisions -- Broadening the scope of marketing : Societal, ethical, and consumer issues -- International marketing -- Consumer analysis:understanding and responding to diversity in the marketplace : Final consumers -- Organizational consumers -- Developing a target market strategy -- Product planning : Basic concepts in product planning -- Goods versus services marketing -- Conceiving, developing and managing products -- Distribution planning : Considerations in distribution planning and physical distribution -- Wholesaling and retailing -- Pormotion planning : The Context of promotion planning -- Advertising and public relations -- Personal selling and sales promotions -- Price planning : Considerations in price planning -- Developing and applying a pricing strategy -- Appendixies : A : Careers in marketing -- B : Marketing mathematics -- C : Computer-based marketing exercises -- Glossary.
650		0	_aMarketing.
700	1		_aBerman, Barry.
906			_a7 _bcbc _corignew _d1 _eocip _f19 _gy-gencatlg
942			_2lcc _cBK
999			_c815 _d8315