000			02012cam a2200373 i 4500
001			17568226
003			OSt
005			20211129112024.0
008			121219s2014 maua b 001 0 eng
010			_a 2012037955
020			_a97801292020037
020			_a1292020032
040			_aDLC _beng _cLC _erda _dDLC
042			_apcc
050	0	0	_aTX911.3.M3.K68(6e)
082	0	0	_a338.4/791068 _223
100	1		_aKotler, Philip.
245	1	0	_aMarketing for hospitality and tourism. / _cPhilip Kotler, John T. Bowen, James C. Makens.
250			_a6th ed.
264		1	_aHarlow: _bPearson, _c2014.
300			_aii, 629 pages : _bcolor illustrations ; _c29 cm
336			_atext _2rdacontent
337			_aunmediated _2rdamedia
338			_avolume _2rdacarrier
504			_aIncludes bibliographical references and index.
505			_aContents: Introduction: marketing for hospitality and tourism -- Service characteristics of hospitality and tourism marketing -- The marketing environment -- The role of marketing in strategic planning -- Marketing information systems and marketing research -- Consumer markets and consumer buying behavior -- Organizational buyer behavior of group market -- Market segmentation, targeting and positioning -- Designing and managing products -- Internal marketing -- Pricing products: pricing considerations, approaches and strategy -- Distribution channels -- Promoting products: communication and promotion policy and advertising -- Promoting products: public relations and sales promotion -- Professional sales -- Direct and online marketing: building customer relationships -- Destination marketing -- Next year's marketing plan --
650		0	_aHospitality industry _xMarketing.
650		0	_aTourism _xMarketing.
700	1		_qBowen, John T.
700	1		_qMakens, James C.
906			_a7 _bcbc _corignew _d1 _eecip _f20 _gy-gencatlg
942			_2lcc _cBK
999			_c8151 _d15651