000			01608nam a22002537a 4500
003			OSt
005			20211130124852.0
008			120510t xxu||||| |||| 00| 0 eng d
020			_a9780176648824
020			_a0176648828
040			_cLC
050			_aHF5415.K88
100			_qKurtz, David L.
245			_aContemporary marketing. / _cDavid L Kurtz, H. F. Mackenzie and Kim Snow.
250			_a3rd Canadian ed.
260			_aOntario: _bNelson education, _c2013.
300			_axxvii, 543 p. + [various paging]: _bill.;
500			_aIncludes index.
505			_aContents: 1.Designing customer-oriented marketing strategies: Marking: the art and science of satisfying customer -- Strategic planning in contemporary marking -- Creating an effective marketing plan -- 2. Understanding buyers and markets: Customer behavior -- Business-to-business (B2B) marketing -- Serving global markets -- 3. Target market selection: Marketing research, decision support systems, and sales forecasting -- Marketing segmentation, targeting, and positioning -- 4. Product decisions: Product and service strategies -- Developing and managing brand and product strategies -- 5. Distribution decisions: Marketing channels and supply chain management -- Retailers, wholesalers, and direct marketers -- 6.Promotional decisions: Integrated marketing communications -- Advertising and digital communications -- Personal selling and sales promotion -- 7. Pricing decisions: pricing concepts and strategies --
650			_aMarketing.
700			_qMackenzie, H. F.(Herb)
700			_qSnow, Kim
942			_2lcc _cBK
999			_c8163 _d15663