000			01190cam a2200301 a 4500
001			16124077
003			OSt
005			20210414113934.0
008			100308s2011 enka b 001 0 eng
010			_a 2010009888
020			_a9780273726227 (pbk.)
040			_aDLC _cDLC _dDLC
042			_apcc
050	0	0	_aHF1416 _b.H65 2011
082	0	0	_a658.8/4 _222
100	1		_aHollensen, Svend.
245	1	0	_aGlobal marketing :a decision-oriented approach. / _cSvend Hollensen.
250			_a5th ed.
260			_aHarlow, England ; _aNew York : _bFinancial Times Prentice Hall, _c2011.
300			_axxxvii, 713 p. : _bcol. ill. ; _c27 cm.
504			_aIncludes bibliographical references and index.
505			_aContents: The Decision to internationalize -- Deciding which markets to enter -- Market entry strategies -- Designing the global marketing programme -- Implementing and coordinating the global marketing programme.
650		0	_aExport marketing.
650		0	_aExport marketing _vCase studies.
906			_a7 _bcbc _corignew _d1 _eecip _f20 _gy-gencatlg
942			_2lcc _cBK
999			_c818 _d8318