000			01847cam a22002774a 4500
001			12388168
003			OSt
005			20211202151529.0
008			010423s2002 maua b 001 0 eng
010			_a 2001024810
020			_a0395974844
040			_aDLC _cDLC _dDLC
042			_apcc
050	0	0	_aHF5415.P65
082	0	0	_a658.8/48 _221
100			_qPride, William M.
245	1	0	_aMarketing: concepts and strategies. / _cWilliam M. Pride, O. C. Ferrell
250			_a2000 ed.
260			_aNew York: _bHoughton Mifflin, _c2000.
300			_axxx, 624 p. + [various pagings] : _bill. ;
504			_aIncludes bibliographical references and indexes.
505			_aContents: 1. Marketing and its environment: An overview of strategic marketing -- Strategic planning -- The marketing environment -- Social responsibility and ethics in marketing -- 2. Buyer behavior and target market selection: Marketing research and information systems -- Target markets: segmentation and evaluation -- Consumer buying behavior -- Organizational markets and buying behavior -- 3. Product decisions: Product concepts -- developing and managing products -- Branding and packaging -- service -- 4. Distribution decisions: Marketing channels and supply chain management -- Wholesaling and physical distribution -- Retailing -- 5. Promotion decisions: Integrated marketing communications -- Advertising and public relations -- Personal selling and sales promotion -- 6. Pricing decisions: Pricing concepts -- setting prices -- 7. Implementation and electronic marketing: Marketing implementation and control -- Marketing on the internet -- E - marketing --
700			_qFerrell, O. C.
942			_2lcc _cBK
999			_c8180 _d15680