000			02006cam a22003494a 4500
001			14990594
003			OSt
005			20211202155918.0
008			070831s2008 maua b 001 0 eng
010			_a 2007036476
020			_a9789814577106
020			_a9814577103
020			_a0073529885
035			_a(OCoLC)ocn169874129
035			_a(OCoLC)169874129 _z(OCoLC)156810212
040			_aDLC _cDLC _dBTCTA _dBAKER _dC#P _dYDXCP _dBWX _dDLC
050	0	0	_aHF5415.153.C72
082	0	0	_a658.5/75 _222
100	1		_aCrawford, C. Merle
245	1	0	_aNew products management. / _cMerle Crawford, Anthony Di Benedetto.
250			_a11h ed.
260			_aNew York: _bMcGraw-Hill, _c2015.
300			_axx, 588 p. : _bill. ;
504			_aIncludes index.
505			_aContent: 1. Overview and opportunity identification/selection: The strategic elements of product development -- The new products process -- Opportunity identification; strategic planning for new products -- 2. Concepts generation: Creativity and the product concept -- Finding and solving customers’ problems -- Analytical attributes approaches; introduction and perceptual mapping -- Analytical attributes approaches; trade-offs analysis and qualitative techniques -- 3. Concept/project evaluation: The concept evaluation system – concept testing -- The full screen -- Sales forecasting and financial analysis -- Product protocol -- 4. Development: Design -- Development team management -- Product use testing -- 5. Launch: Strategic launch planning -- Implementation of strategic plan -- Market testing -- Launch management -- Public policy issues --
650		0	_aNew products _xManagement.
700	1		_aDi Benedetto, C. Anthony.
856	4	1	_3Table of contents only _uhttp://www.loc.gov/catdir/enhancements/fy0743/2007036476-t.html
906			_a7 _bcbc _corignew _d1 _eecip _f20 _gy-gencatlg
942			_2lcc _cBK
999			_c8187 _d15687