000			01466cam a22002774a 4500
001			12388168
003			OSt
005			20211202163229.0
008			010423s2002 maua b 001 0 eng
010			_a 2001024810
020			_a9780199579617
040			_aDLC _cDLC _dDLC
042			_apcc
050	0	0	_aHF5415.B16
082	0	0	_a658.8/48 _221
100			_qBaines, Paul
245	1	0	_aMarketing. / _cPaul Baines, Chris Fill, Kelly Page
250			_a2nd ed.
260			_aOxford: _bOUP, _c2011.
300			_axxxiii, 756 p.: _bill. ;
504			_aIncludes glossary and index.
505			_aContents: 1. Marketing fundamentals: Marketing principles and society -- The marketing environment -- Consumer buying behavior -- Marketing research -- 2. Principles of marketing management: Marketing strategy -- Market segmentation and positioning -- International market development -- 3. The marketing mix principle: Developing products and brands -- Price decisions -- An introduction to marketing communications -- Marketing communications: tools, media and planning -- Retailing and channel management -- 4. Principles of relational marketing: Services marketing -- Business-to-business marketing -- Relationship marketing -- Not-for-profit marketing -- 5. Contemporary marketing practice: Digital marketing practice -- Postmodern marketing -- Marketing, sustainability and ethics --
700			_qFill, Chris
700			_qPage, Kelly
942			_2lcc _cBK
999			_c8189 _d15689