000			01837cam a2200313 a 4500
001			4049454
005			20210414113934.0
008			990614s2000 maua b 001 0 eng
010			_a 99033630
020			_a0073658634
040			_aDLC _cDLC _dDLC
050	0	0	_aHF1416 _b.J63 2000
082	0	0	_a658.8/48 _221
100	1		_aJohansson, Johny K.
245	1	0	_aGlobal marketing : foreign entry, local marketing & global management / _cJohny K. Johansson.
250			_a2nd ed.
260			_aBoston : _bIrwin/McGraw-Hill, _c2000.
300			_axx, 604 p. : _bill. ; _c28 cm.
440		4	_aThe Irwin/McGraw-Hill series in marketing
504			_aIncludes bibliographical references and indexes.
505			_aContents: Fundamentals: Globalizing marketing -- Global competitive analysis -- Global cultural analysis -- Foreign entry: Global market research -- Export expansion -- Licensing, strategic alliances, FDI -- Local Marketing: Labour buyer behavior -- Local marketing in mature markets -- Local marketing in new growth markets -- Local marketing in emerging markets -- Global management: Global segmentation and positioning -- Global products and services -- Global pricing -- Global distribution -- Global advertising -- Global promotion, direct marketing, and personal selling -- Organizing for global marketing -- The Future of global marketing.
650		0	_aExport marketing.
650		0	_aExport marketing _xManagement.
856	4	2	_3Publisher description _uhttp://www.loc.gov/catdir/description/mh023/99033630.html
856	4	1	_3Table of contents _uhttp://www.loc.gov/catdir/toc/mh023/99033630.html
906			_a7 _bcbc _corignew _d1 _eocip _f19 _gy-gencatlg
942			_2lcc _cBK
999			_c819 _d8319