000			01218pam a2200301 a 4500
001			3014342
005			20210414113934.0
008			940517s1995 ilua b 000 0 eng
010			_a 94017867
020			_a0256157235
040			_aDLC _cDLC _dDLC
050	0	0	_aHF1416 _b.I54 1995
082	0	0	_a658.8/48 _220
245	0	0	_aInternational and global marketing :concepts and cases / _c[edited by] Taylor W. Meloan, John L. Graham.
260			_aChicago : _bIrwin, _cc1995.
300			_axiii, 640 p. : _bill. ; _c23 cm.
440		4	_aThe Irwin series in marketing
504			_aIncludes bibliograhical references.
505			_aContents: Introduction -- The Environment of international and global marketing -- International and global management and strategy -- International and global marketing operations -- Selected cases.
650		0	_aExport marketing.
650		0	_aExport marketing _xCase studies.
700	1		_aMeloan, Taylor W.
700	1		_aGraham, John L.
740	0		_aInternational & global marketing
906			_a7 _bcbc _corignew _d1 _eocip _f19 _gy-gencatlg
942			_2lcc _cBK
999			_c820 _d8320