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024 _a1453901091314
040 _cLC
050 _aHD30.28.S89
245 _aStrategy. /
_cBrian Hong ...[et al.].
246 _aBUS 3300 - January 2013
260 _aLondon, Ontario:
_bIvey Business School,
_c2013.
300 _a[various pagings].:
_bill.;
490 _3Business case studies
505 _aContents: Cola wars continue: coke and pepsi in 2010 -- The U.S. airline industry in 1995 -- WestJet in 2009: the fleet expansion decision -- Rogers chocolates Harleguin enterprises Ltd: the MIRA decision -- Lincoln electric CO. -- Netflix -- Newell company: the rubbermaid opportunity -- Zimmer holdings (A) : acquisition of centrepulse, Switzerland -- P&G japan: the SK-II globalization project -- Merck: Managing Vioxx (A) - Sabena Belgian world airlines strike -- Louis Vuitton moet hennessy: in search of synergies in the global luxury industry --
653 _a Business planning
_aStrategic planning
700 _qHong, Brian
710 _bIvey Business School
942 _2lcc
_cBK
999 _c8202
_d15702