000			01884nam a22002297a 4500
003			OSt
005			20211209123515.0
008			120530t xxu||||| |||| 00| 0 eng d
024			_a1453901091314
040			_cLC
050			_aHF5415.13.P68
100			_qPirouz, Dante M.
245			_aMarketing products and services. /
246			_aMBA 9205 - Module 1 - 2014/2015
260			_aLondon, Ontario: _bIvey Business School, _c2014.
300			_a[various pagings].: _bill.;
490			_3Business case studies
505			_aContents: Metabical: pricing, packaging, and demand forecasting recommendations for a new weight loss drug -- Metabical: positioning and communications strategy for a new weight-loss drug -- How to choose the right forecasting technique -- VOSS artesian water from Norway -- Brands and branding -- Campbell's soup company -- The market research encyclopedia -- Starbucks: delivering customer service -- Market customization: segmentation, targeting and positioning -- Kraft foods: the coffee pod launch (A) -- Three questions you need to ask about your brand -- Indigo books and music Inc. -- Value innovation: the strategic logic of high growth -- The black & decker corporation (A): power tools division -- Steering customers to the right channels -- Tesla motors: burning up the road to domination or doom -- Pricing, profits and customer value -- Colgate-Palmolive company: the precision toothbrush -- Break free from the product life cycle -- Porsche Canada: selling winter driving -- HubSpot: inbound marketing and web 2.0 -- Customer value propositions in business markets -- A couple of squares -- Molson Canadian - the rant -- BMWFilms -- Citibank: launching the credit card in Asia pacific (A) -- General electric medical systems, 2002 -- Marketing management --
653			_aMarketing
710			_bIvey Business School
942			_2lcc _cBK
999			_c8221 _d15721