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024			_a1453901091314
040			_cLC
050			_aHF1416.P35
100			_qPearce, Michael
245			_aGlobal marketing, Part 2. / _cMichael Pearce
246			_aMBA 9438 - 2013/2014 - Elective
260			_aLondon, Ontario: _bIvey Business School, _c2013.
300			_a[various pagings].: _bill.;
490			_3Business case studies
505			_aContents: Introduction iSnack 2.0: the new vegemite -- Sony ALBO: the world’s first entertainment robot -- Note on marketing performance Assessment -- Measuring marketing’s worth -- Online metrics: what are you measuring and why? -- The London 2012 olympic games -- The battle for China’s good-enough market -- How global brands compete -- A grassroots approach to emerging market customers -- Luxury for the masses -- Serving the world’s poor profitably --- How GE is disrupting itself -- Chateau margaux : launching the third wine -- Kaskazi network Ltd (A) -- Distortions and deceptions in strategic decision -- Have you restructured global success? -- Building a company without borders – The forgotten strategy – Unilever’s Butter beater – (Product) red (A) -- The art of Woo: Selling your ideas to the entire organization -- Turning great strategy into great performance -- Finding the right place to change -- The pizza public company (A) -- When social issues become strategic -- Nestle and the infant food controversy (A) --
653			_aInternational marketing
710			_bIvey Business School
942			_2lcc _cBK
999			_c8222 _d15722