000			01538nam a22002297a 4500
003			OSt
005			20211210124731.0
008			120530t xxu||||| |||| 00| 0 eng d
024			_a1453901091314
040			_cLC
050			_aHD41. B45
100			_qBendle, Neil
245			_aCompetition & competitor analysis. / _cNeil Bendle
246			_aBUS 4530 - September 2013
260			_aLondon, Ontario: _bIvey Business School, _c2013.
300			_a[various pagings].: _bill.;
490			_3Business case studies
505			_aContents: ocean adventures -- the case of the amity ice cream vendors -- Fox news: competing to deliver the news -- Netflix in Canada: Entering the fray -- West Ham united football club's Olympic stadium move -- Unhaggle: putting customers in the driver's seat -- wind mobile: competing in the Canadian telecom industry-- Nouveau event planning: the wedding extravaganza --- Pixar versus -- Dreamworks: Animating creative strategies Olympian competition: bidding for Olympic television rights -- The 2012 republican presidential primaries -- Brighter smiles for the masses - colgate vs. P & G -- Paradise vacations -- "Exercise for class" Divider -- Xastrom, S.A.: the Lorite decision -- The delimma of the donor -- Liftright limited -- "Readings for class" divider -- Marketing Myopia -- Judo strategy: the competitive dynamics of internet time -- Open secrets -- The gray area: common sense 0 - strategic reasoning 6 --
653			_aCompetition
710			_bIvey Business School
942			_2lcc _cBK
999			_c8238 _d15738