000			01304nam a22002657a 4500
003			OSt
005			20211210122337.0
008			120530t xxu||||| |||| 00| 0 eng d
020			_a9781308255521
040			_cLC
050			_aHF5415.123.W87
100			_qWood, Charles M.
245			_aIntegrated marketing communications. / _cCharles M. Wood
246			_aMKTG 3033: Fall 2014
260			_aLondon, Ontario: _bIvey Business School, _c2014.
300			_av, 449 p.: _bill.;
500			_aIncludes glossary.
505			_aContents: An introduction to Integrated marketing communications -- Brands and brand relationships -- Establishing objectives and budgeting for the promotional program -- Measurement, evaluation and effectiveness -- Creative strategy: planning and development: principles of two-dimensional design -- Media planning and strategy -- Direct marketing -- The internet and interactive media -- Online advertising/search engine marketing -- Social media marketing -- Web analytics -- Sales promotion -- Evaluating the social, ethical and economic aspects of advertising and promotion --
653			_aMarketing
653			_a Communication in marketing
653			_aMarketing channels
653			_aSales promotion
710			_eUniversity of Tulsa
942			_2lcc _cBK
999			_c8242 _d15742