000			01828pam a2200277 a 4500
001			1125924
005			20210414113934.0
008			940818s1995 njua b 001 0 eng
010			_a 94034025
020			_a0133591344
040			_aDLC _cDLC _dDLC
050	0	0	_aHF1416 _b.K44 1995
082	0	0	_a658.8/48 _220
100	1		_aKeegan, Warren J.
245	1	0	_aGlobal marketing management. / _cWarren J. Keegan.
250			_a5th ed.
260			_aEnglewood Cliffs, N.J. : _bPrentice Hall, _cc1995.
300			_axix, 828 p. : _bill. ; _c24 cm.
504			_aIncludes bibliographical references and indexes.
505			_aContents: A Conceptual overview: Introduction to global marketing -- Global marketing planning -- The Global marketing environment: Economic enviroment -- Social and cultural environments -- Legal and regulatory environment -- Foreign exchange and financial decisions -- Targeting global markets: Global marketing information systems and research -- Global segmentation, targeting and positioning -- Formulating global marketing strategy: Sourcing decisions and the value chain -- Strategy alternatives for global market entry and expansion -- Competitive analysis and strategy -- Cooperative strategies and global strategic partnerships -- The Global marketing mix: Product decisions -- Pricing decisions -- Channel decisions -- Global marketing communications decisions: advertising -- Exporting and importing -- Leading, organizing, and controlling the global marketing effort -- The Future of global marketing.
650		0	_aExport marketing _xManagement.
650		0	_aExport marketing _xManagement _xCase studies.
906			_a7 _bcbc _corignew _d1 _eocip _f19 _gy-gencatlg
942			_2lcc _cBK
999			_c825 _d8325