000			01564nam a22002297a 4500
003			OSt
005			20211212145433.0
008			140619b xxu||||| |||| 00| 0 eng d
020			_a9781483331140
040			_cLC
050			_aP90.H25
100			_qHanson, Ralph E.
245			_aMass communication: living in a media world. / _cRalph E. Hanson
246			_aCOMM 1307: Introduction to mass communication
250			_a4th ed. _bCustom edition: San Antonio College & North West Vista College
260			_aLondon: _bSAGE, _c2014.
300			_axx, 426 p.; _bill.:
500			_aIncludes index, references, glossary and appendix
505			_aContents: 1. Introduction to the media: Living in a media world -- Mass communication effects: how society and media interact -- 2. Print media: The media business: consolidation, globalization, and the long tail -- Books: the birth of the mass media -- Magazines: the power of words and images -- 3. Electronic media: Newspapers and the news: reflection of a democratic society -- Audio: music and talk across media -- Movies: mass producing entertainment -- Television: broadcast and beyond -- 4. Strategic communication: The internet: mass communication gets personal -- Advertising: selling a message: 5. Regulation and control of the media: Public relations: interactions, relationships and the news -- Media law: free speech and fairness -- Media ethics: truthfulness, fairness and standards of decency -- Global media: communication around the world --
653			_aMass communcation
942			_2lcc _cBK
999			_c8266 _d15766