| 000 | 01251nam a22002297a 4500 | ||
|---|---|---|---|
| 003 | OSt | ||
| 005 | 20211213112809.0 | ||
| 008 | 200129b xxu||||| |||| 00| 0 eng d | ||
| 020 | _a9780459503071 | ||
| 020 | _a045950307X | ||
| 040 | _cLC | ||
| 050 | _aPN1992.55.E18 | ||
| 100 | _aEastman, Susan Tyler. | ||
| 245 |
_aMedia programming: strategies and practices. / _cSusan Tyler Eastman and Douglas A. Ferguson. |
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| 250 | _a8th ed. | ||
| 260 |
_aBoston: _bThomson Wadsworth, _c2009. |
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| 300 | _axiii, 466 p. : | ||
| 500 | _aIncludes bibliography and index. | ||
| 505 | _aContents: 1. Programming resources and constraints: A Framework for programming strategies -- Program and audience research -- Domestic and international syndication -- 2. Broadcast television strategies: Prime-time network entertainment programming -- Non-prime-time network television programming -- Television station programming strategies -- Public television programming -- 3. Cable, wireless, satellite and telephone program distribution -- Basic and premium subscription programming -- Online video and audio programming -- 4. Radio programming: Music radio programming -- Information radio programming -- | ||
| 700 | _aFerguson, Douglas A. | ||
| 942 |
_2lcc _cBK |
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| 999 |
_c8280 _d15780 |
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