000			01014nam a22002537a 4500
003			OSt
005			20220715124724.0
008			190921b xxu||||| |||| 00| 0 eng d
010			_a2010001491
020			_a9780205693054
040			_cLC
050			_aP90.V53
082			_2dc22 _a302.23
100			_aWimmer, Roger D. _qVivian, John
245			_aThe media of mass communication. / _cJohn Vivian
250			_a10th ed.
260			_aBoston: _bAllyn & Bacon, _c2011.
300			_axxiv, 480 p .: _bill. ;
500			_aIncludes index.
505			_aContents: 1. The Mass media: Mass media literacy -- Media technology -- Media economics -- Ink on paper -- Sound media -- Motion media -- New media landscape -- 2. Mass messages: News -- Entertainment -- Public relations -- Advertising -- Mass audiences -- 3. Mas media issues: Mass media effects -- Media and democracy -- Mass media globalization -- Media law -- Ethics --
655			_2Mass media
700			_aDominick, Joseph R.
942			_2lcc _cBK
999			_c8281 _d15781