000			01321nam a22002657a 4500
003			OSt
005			20221025120438.0
008			120618t xxu||||| |||| 00| 0 eng d
020			_a9781111836825 (pbk.)
020			_a1111836825 (pbk.)
040			_cLC
050			_aHM1221.H46
100			_q Hayes, Darrell C. _9654
245			_aPublic relations cases. / _cDarrell C. Hayes, Jerry A. Hendrix, Pallavi Damani Kumar.
250			_a9th ed.
260			_aBoston, MA: _bWadsworth/Cengage Learning, _c2013.
300			_axxi, 425 p. : _bill.; _c23cm
500			_aIncludes index.
505			_aContents: 1. Solving public relations problems: Public relations in action -- A public relations process -- 2. Reading major audiences: Media relations -- Social media -- Internal communications -- Community relations -- Public affairs and government relations -- Investor and financial relations consumer relations international public relations -- Relations with special public -- 3. Emergency public relations: Crisis communication -- 4. Integrated marketing communications: Integrated marketing communications --
653			_aPublic relations--United States--Case studies.
653			_aPublicity--Case studies.
700			_qHendrix, Jerry A. _9655
700			_qKumar, Pallavi D. _9656
942			_2lcc _cBK
999			_c8292 _d15792