| 000 | 01098nam a22002417a 4500 | ||
|---|---|---|---|
| 003 | OSt | ||
| 005 | 20211214140811.0 | ||
| 008 | 120618t xxu||||| |||| 00| 0 eng d | ||
| 020 | _a9781292160054 (pbk.) | ||
| 020 | _a1292160055 (pbk.) | ||
| 040 | _cLC | ||
| 050 | _aHM1221.S45 | ||
| 082 | _a659.20973 | ||
| 100 | _qSeitel, Fraser P. | ||
| 245 |
_aThe practice of public relations. / _cFraser P. Seitel |
||
| 250 | _a13th ed. | ||
| 260 |
_aBoston, MA: _bPearson, _c2017. |
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| 300 |
_axxvii, 423 p. : _bill. (color) ; _c25 cm |
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| 500 | _aIncludes index. | ||
| 505 | _aContents: 1. Evolution: Defining public relations -- The history and growth of public relations -- 2. Preparation/process: Communication -- public opinion -- Management -- Ethics -- The law Research -- 3. The publics: Media -- Social media -- Employee relations -- Community relations -- International consumer relations -- 4. Executive: public relations writing -- integrated marketing communications -- Crisis Management -- Launching a career -- | ||
| 653 | _aPublic relations--United States. | ||
| 942 |
_2lcc _cBK |
||
| 999 |
_c8293 _d15793 |
||