000			01447nam a22002657a 4500
003			OSt
005			20211213164955.0
008			120618t xxu||||| |||| 00| 0 eng d
020			_a9780133892567
020			_a0133892565
040			_cLC
050			_aHM742.G35
100			_qKohirkar, Avinash,
245			_aSocial media analytics: techniques and insights for extracting business value out of social media. / _cMatthew Ganis, Avinash Kohirkar.
260			_aNew York: _b IBM Press, _c2016.
300			_axxxv, 268 p. : _bill.; _c23 cm
500			_aIncludes index.
505			_aContents: 1. Data identification. Looking for data in all the right places -- Separating the wheat from the chaff -- Whose comments are we interested in? -- Timing is everything -- Social data: Where and why -- 2. Data analysis. The right tool for the right job -- Reading tea leaves: discovering themes, topics, or trends -- Fishing in a fast-flowing river -- If you don't know what you want, you just may find it!: Ad Hoc exploration -- Rivers run deep: deep analysis -- The enterprise social network -- 3. Information interpretation. Murphy was right! The art of what could go wrong -- Visualization as an aid to analytics -- Appendix A: Case study.
653			_aSocial media--Research.
653			_aData mining.
653			_aBusiness--Data processing.
653			_aWeb usage mining.
700			_q Kohirkar, Avinash
942			_2lcc _cBK
999			_c8294 _d15794