| 000 | 02680cam a2200397 i 4500 | ||
|---|---|---|---|
| 001 | 19124728 | ||
| 003 | OSt | ||
| 005 | 20211216132404.0 | ||
| 008 | 160607s2017 nju b 001 0 eng | ||
| 010 | _a 2016024813 | ||
| 020 | _a9781119129981 (hardback) | ||
| 040 |
_aDLC _beng _cDLC _erda _dDLC |
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| 042 | _apcc | ||
| 050 | 0 | 0 | _aTX911.3.M27.M36 |
| 082 | 0 | 0 |
_a647.94068 _223 |
| 084 |
_aBUS081000 _2bisacsh |
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| 100 | 1 | _aMcGuire, Kelly Ann, | |
| 245 | 1 | 4 |
_aThe analytic hospitality executive: implementing data analytics in hotels and casinos. / _cKelly A. McGuire |
| 264 | 1 |
_aHoboken, New Jersey : _bWiley, _c2017. |
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| 300 |
_axxii, 408 p. ; _bill. ; _c24 cm. |
||
| 336 |
_atext _btxt _2rdacontent |
||
| 337 |
_aunmediated _bn _2rdamedia |
||
| 338 |
_avolume _bnc _2rdacarrier |
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| 490 | 0 | _aWiley and SAS business series | |
| 504 | _aIncludes bibliographical references (pages 385-387) and index. | ||
| 505 | _aContents: Building a strategic analytic culture in hospitality and gaming -- Data management for hospitality and gaming -- Data visualization -- From reactive to proactive decision making: advanced analytics in action -- Analytics for operations -- Analytics for marketing -- Analytics for sales -- Analytics for revenue management -- Analytics for performance analysis -- Analytics for gaming -- Putting it all together: building an analytical organization -- | ||
| 520 |
_a"This book will help decision makers within the hospitality/gaming industries understand big data and analytics as they apply to their industry. It will provide practical tips for incorporating analytics into existing business processes as well as assist managers discover where they can drive value in their organization via advanced analytics. The book will also contain tips and tools for creating a strategic analytic culture as opposed to silos of analytic competence and it will help identify which data sources will provide value to their organization and how to turn that information into insights"-- _cProvided by publisher. |
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| 650 | 0 |
_aHospitality industry _xManagement _xDecision making. |
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| 650 | 0 |
_aHospitality industry _xStatistical methods. |
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| 650 | 0 | _aBig data. | |
| 650 | 7 |
_aBUSINESS & ECONOMICS / Industries / Hospitality, Travel & Tourism. _2bisacsh |
|
| 776 | 0 | 8 |
_iOnline version: _aMcGuire, Kelly Ann, author. _tAnalytic hospitality executive _dHoboken, New Jersey : John Wiley & Sons, Inc., [2017] _z9781119224938 _w(DLC) 2016026828 |
| 906 |
_a7 _bcbc _corignew _d1 _eecip _f20 _gy-gencatlg |
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| 942 |
_2lcc _cBK |
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| 999 |
_c8300 _d15800 |
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